THE TANISHQ JEWELLER’S ADVERTISEMENT CONTROVERSY- AN INCH TO RELIGIOUS INTRUSIONS?
Are you a citizen of Secular India or a puppet of religion? Does ‘oneness’ is superior or religion is? Why secularism is misused so much? Why do you think that secularism and Islam are not compatible? Recently an advertisement aroused an uproar in the commercial market and various online platforms like Twitter, Instagram, Facebook, etc. when Tanishq jewelers launched an advertisement showing a bond between a Muslim mother-in-law and her Hindu pregnant daughter-in-law. In this ad, the th eme is related to promoting and understanding inter-religious faith by holding a ceremony of a baby shower which is Hindu faith practice and not celebrated by Muslims. Why this issue became so tensed that the company has to take down the advertisement for the safety of its employees and staff? Is it right, that on one hand we want unity and equality for all religions and on the other hand, people's sentiments get hurt when unity is portrayed in some way? As, one set of the viewers of the adver...