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New WhatsApp Privacy Policy : What is at stake? And should WhatsApp be laid to rest?

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To understand the conundrum that was created by WhatsApp’s new privacy policy, it is important to realize that WhatsApp is broadly used to communicate either with a business or with a user’s personal interests that are not businesses.   The new privacy policies have made no changes whatsoever, in the way the messaging is done in the nature of a personal communication between friends and families, however there are notable changes in the way the communication with a business entity is handled in WhatsApp, what with the new privacy policy in place. The background to the whole idea behind such changes in that regard is to do with the decision of the parent company ‘Facebook’, to integrate its services across all its platforms (including WhatsApp).   WhatsApp in its new privacy policy has clarified that the personal messages that are sent to one another on a consumer basis shall remain end to end encrypted as usual and no such data would be shared with Facebook. It also clarif...